As a student designer and daily observer of the campus and tech-park environment, my journey with the Digital Bandi (Food Truck) Ordering System began not as an entrepreneur, but out of necessity and empathy. I noticed the daily gridlock at the beloved street food vendors - the heart of our community's quick meals.
The initial motivation was born from peer observation: overhearing countless conversations from seniors and classmates about the chaos of the lunch rush. Their struggles - long queues, confusing verbal orders, and frequent mistakes that eat into limited lunch breaks - highlighted a persistent, frustrating user pain point.
This led me to observe the other side: the hardworking vendors, who struggle to keep up with the volume. Relying on shouting and handwritten chits leads to high stress, order errors, and capped revenue. The challenge became clear: How can a student-led design project leverage technology to support both the time-sensitive customer and the efficiency-seeking vendor?
This project became a reflection of my commitment to applying design thinking to solve tangible, local problems. By focusing on a simple, accessible, dual-interface digital solution, this work encapsulates my vision of fostering a more organized and fair exchange at the street food stall. It is a testament to the power of design research driven by community needs, aiming to transform the hurried street food ritual into a more enjoyable and efficient experience for everyone involved.
Meet the Personas:
The insights I gathered helped me to develop 3 personas
Neha - A Junior Marketing Manager
Rajesh - A Street Food vendor
Sanjay - A University Student
Zomato has tailored its platform to focus on restaurant discovery, reviews, and dining experiences, alongside its delivery service. Its brand presence is strong, influencing user trust and dining decisions. Like Swiggy, its model struggles to serve the specific needs of low-cost, high-volume local vendors effectively
Swiggy revolutionized food delivery with its extensive network and seamless logistics. While its app design sets a high bar for user experience with features like real-time tracking and easy payments, its core model is built on high commissions that actively discourage low-margin businesses like street food vendors from participating.
Designing the Queue-Free Eats customer application was a foundational exercise in applying user empathy to solve a critical, time-based problem. The core challenge was mastering the art of minimizing friction for the hurried commuter, balancing the customer's need for speed and transparency with the limitations of the existing manual system. This required ensuring that the app provided flawless order accuracy through detailed customization screens and minimized perceived wait times through a clear tracking timeline. I learned the critical skill of ensuring the design was usable in a loud, fast-paced street environment, emphasizing high-contrast color palettes, large touch targets, and minimal input steps to drive adoption among a broad user base.
This project strongly reinforced the power of efficient design methods, particularly through the use of low-fidelity prototyping. Rapidly sketching and testing the mobile app flows allowed me to quickly validate the complex Information Architecture needed to manage item customization and payment flows. Crucially, I learned to frame design decisions around tangible, measurable results. The ultimate success of the customer solution is tied directly to reducing customer wait times and decreasing human order errors, demonstrating that self-reflection and a focus on business impact are inseparable from effective user experience design.
While the current scope successfully focused on optimizing the customer experience, the long-term success and ultimate value of Queue-Free Eats rely on integrating the vendor side (Rajesh). This next phase will introduce the complete dual-interface solution, primarily aimed at addressing chaos and inefficiency for the owner-operator. The primary goal is achieving operational clarity by replacing paper chits with a dedicated Vendor Dashboard. This dashboard will utilize a visual processing flow - such as a Kanban system - to provide Rajesh with a single source of truth for all active orders, drastically reducing errors and stress. By implementing clear, digital order acknowledgment and status updates ("Cooking," "Ready for Pickup"), we can directly feed the tracking timeline on the customer app. Finally, this phase will include tools for revenue optimization, such as simple sales analytics and peak-time reporting, allowing Rajesh to make informed decisions that boost peak-hour throughput and overall capacity.